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15 Dec '15

Green Washing & Hidden Ickies

Posted by Bree Bruce

Skin Irritant, Respiratory Irritant, Triggers Eczema, Hormone Disruptor, Organ System Toxicity. These are just a few of the very icky and scary things that the ingredients in the popular cleansing conditioner, WEN, can cause. The first few ingredients on the label are written in plain english and throw around "extract" which makes it seem like this product is safe and full of trust worthy ingredients. However, there are some pretty scary ingredients hiding towards the end:


  • Toxic
  • Skin Sensitizer
  • Respiratory Irritant
  • Can trigger Eczema
  • Linked to contact allergy dermatitus


  • Casuses a sensitizing effect
  • Respiratory Irritant
  • Mild irritation, itchiness, redness can occur when in contact with skin & eyes
  • May trigger Eczema

PEG-60 Almond Glcerides

  • Known Irritant


  • Allergen
  • Hormone Disruptor

Guar Hydroxypropyltrimonium Chloride

  • Organ System Toxicity/Disruptor

Dicetyldimonium Chloride

  • Human Toxicant

We don't know about you, but we don't want these things in anything we use! There's no check and balance system for the beauty industry when it comes to marketing. Any company can claim any product is natural or nontoxic. They might only use one natural ingredient and yet they will sell you a product and tell you it is natural, this is what we call "green washing". Until our FDA catches up and puts the proper rules and laws in place it is up to the consumer to know what they are purchasing and using.

This is why we can't stress enough that it is so important to know your ingredients! Apps like SkinDeep by EWG and Think Dirty are excellent tools as well. We do a ton of research before we bring products in to the store, and we always check the products with these apps too. We know there are a million things to do in a day and sometimes you just don't have the time to spend a few hours researching every ingredient in a product before you use it, and that's where we come in. We do that for you! Everything we carry is free of harmful and toxic icky ingredients.