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08 Dec '15

Importance of Dual Cleansing

Posted by Bree Bruce

The types of customers that come in to the store range from those who are desperately searching for a cure for a specific issue to those just trying to clean up their beauty routine. The world of natural, nontoxic, and organic skincare is a welcoming place for people with all different skin types and skin ailments. Main stream skincare is typically packed full of ingredients that are known skin irritants, and many ailments can be eliminated simply by making the switch to "green beauty". When we consult with clients about what their needs and wants are for their new products we often hear a desire for clearer and calmer skin. It is safe to say that this is a universal desire among everyone, so I am never shocked to hear it. What I am shocked to hear is that many people are only cleansing once in the am and once in the pm, if even that.

In a typical skin care routine you wash first and then treat second. Making sure you've fully cleansed your skin is very important if you expect any product from step two to be able to do it's job. When explaining this to clients I often use the example that you do not shower with your clothes on. While you could and you might be a little more clean at the end than you were at the beginning, you are nowhere near as clean as you would be if your skin was completely bare prior to washing. Think of all the products you put on your face after cleansing as clothes, coupled with pollutants and dead skin cells that accumulate and that is quite a barrier you are hoping to penetrate. Dual cleansing removes that barrier and then thoroughly cleanses your skin, making it ready to absorb all the benefits and goodness of anything you follow up with. If you're going to spend your hard earned money on products then at least give them their best chance at working.

Choosing your cleansers accordingly is also important. Cleansing needs differ from person to person and from morning to night. While in the morning the priority of your first cleanse is to remove any build up and residue left over from your prior evenings potions & lotions, in the evening that first cleanse is typically tasked with removing the days makeup and/or pollutant build up. For morning cleansing you might prefer to just use the same cleanser twice, once on it's own to lift away the nighttime build up followed by a deeper cleansing using the same cleanser and a konjac sponge or a cleansing brush. For this we suggest a cleanser that meets your skins specific needs. If you're dry and sensitive a milk cleanser such as FITGLOW Beauty Calm Cleansing Milk might be best, or maybe you're a little acne prone and lackluster, for this we recommend Indie Lee Brightening Cleanser.

Your skin does most of its healing and rejuvenating while you sleep which, makes night time cleansing crucial for healthy beautiful skin. For this we like to use two different cleansers, one to break down and sweep away the days makeup and dirt. The goal of the second cleanse is to gently exfoliate, because new skin cells more readily absorb the active ingredients in skincare products. For this first cleanse we really like a cleansing oil. Cleansing oils are good for all types of skin, whether dry or oily. They break down make up without stripping your skin and soften it to allow for an easier and less abrasive exfoliation. Our go to cleansing oil is One Love Organics Vitamin B Cleansing Oil, it pH balances your skin and helps rebuild the moisture barrier. Exfoliating doesn't necessarily mean using a "scrub", if you are sensitive and prone to irritation and flare ups you might want to go with a liquid cleanser that boasts the ability to gently exfoliate (such as the prviously mentioned Indie Lee Brightening Cleanser) coupled with a sponge or brush. However, if you are a scrub kind of person there are several excellent all natural ones available, such as Nourishing Carrot Facial Scrub from 100% Pure which is a mild and gentle scrub, and Pretty Organics Black Tea & Raw Cocoa Cleansing Grains, packed with oatmeal and kaolin clay these cleansing grains actually soothe skin as they pull out impurities.

People are often on the hunt for "the next best thing" in skincare, when truthfully the next best thing probably isn't a thing, it's a new routine. Buying all the products in the world won't do you any good if you aren't using them properly and if they're ingredients aren't able to penetrate in to your skin. So do your skin (and bank account) a favor and start implementing dual-cleansing in to your morning and evening routines. We promise you will not be disappointed.